Amazon Music Flow: Building a 0-to-1 AI-Powered Listening Companion Feature
An AI-powered feature that personalizes music discovery by adapting to user preferences, delivering a seamless and dynamic listening experience.
Role
Product Designer
Tools
Figma, Adobe CC, Sketch, Miro
Timeline
February – March 2025
Skills
UI/UX, Prototyping, Visual Design, Design Systems
Outcomes
90%
Feature Adoption Rate
92%
User Satisfaction
93%
THE PROBLEM
HOW MIGHT WE
How might we create a differentiated Amazon Music experience that enhances engagement and retention by seamlessly integrating its tiered offerings?
Horizon Mix
A dynamically curated playlist with AI-generated cover art that adapts to the weather, time of day, and overall vibe, creating a personalized listening experience.
Remix
A feature that lets you customize your curated playlist by tweaking content preferences, enabling or disabling music, podcasts, or news to better match your listening needs.
Start Fresh
A guided setup that tailors your listening experience from the start, learning your preferences and curating content that fits your taste, mood, and daily routine.